Member Highlights!

Get to know our NAWBO Members

Christine Hoffman-Hicks

Christine Hoffman-Hicks
Staff Smart, Inc.

1) How long have you been in business?  8 years.  We formed in Dec. 2007 and launched on Jan. 4, 2008 (the same week the financial markets collapsed).

2) How did you get into your business?  I worked as an Account Executive for an international IT staffing company for 9 years before deciding to go out on my own.

3) What is one of your biggest challenges running your business?  Cash Flow.  Cash flow is key and it can quickly make or break a company in no time flat.  It is so important for business owners to know their financials inside and out, and to keep good records (minutes) of your business year over year.  This will help you secure financing if you need it and position your company for sale if you so desire.

To learn more about Christine, please click here.


Featured Event "Afternoon With NAWBO" - October 2015

Top 5 Digital Marketing Tools for Saving Time & Improving ROI10-21-15-Alex Cameron

Alex Cameron
Date: Wed., October 21, 2015
Registration & Networking: 4:00 p.m.-4:30 p.m.
Program: 4:30 p.m.-5:30 p.m.
Brainstorming: 5:30 p.m.-6:00 p.m.

Council for Supplier Diversity
10679 Westview Parkway
San Diego, CA 92126
*Event location is right above O's American Kitchen near Edwards Theatre
Free Parking
Google Map


Registration will close at 5:00 pm on October 19.

Social media is now a necessary component of business marketing.  The most successful businesses on social media have developed a smart marketing strategy that includes setting goals and objectives, utilizing the best tools to engage with their target audience & consistently analyzing their ROI.  In other words, there is A LOT to do when it comes to social media.  As a business owner, how can you do all these things above and still manage the other stresses of your job?

During this presentation, you will learn how to make the most of your time and resources and unleash the power of social media to take your social engagement to the next level.  You will learn the most relevant, proven tactics for social media success that will save you time and money!  Participants will be able to:

  • Determine which social media platforms today will yield the highest engagement from their target audience
  • Easily curate trending content to promote on social media
  • Target their most influential followers on social media and leverage those relationships to gain new clients
  • Create quality graphics for their social media content using Canva
  • Utilize the newest features of Facebook advertising to increase marketing ROI

Alex Cameron is the Founder & CEO of Signature Social Marketing Consulting.  Alex specializes in social media strategy, helping her clients to develop a comprehensive marketing strategy with clearly defined goals as well as tactics for achieving those goals.  With a client portfolio including Lexus, Toyota & Marriott International, Alex has worked with many diverse industry leaders.  Alex also served as the Director of Marketing and Communications for the local chapter of Meeting Professionals International, a global association with over 23,000 members.  In 2015, Alex was selected to appear on CWI Radio for B2B women professionals.  She is also a digital marketing instructor for SCORE, an affiliate of the Small Business Administration.

NAWBO San Diego appreciates the support of the following Corporate Partners:


SDGE Connected Logo-small

B of A logo-large 6k                                     Union Bank logoMetroWaterDistrictOfSoCal               

***Are you interested in sponsoring our bimontly programs? Please download Corporate Sponsorship Package here.
***Save the date 3rd Wednesday bimonthly for Afternoon with NAWBO and 2nd Friday bimonthly Seminar Series except month of May and December 2015.

Become a NAWBO Member

There are 3 ways to join NAWBO, the premier organization for women entrepreneurs:
  1. Fill out the ONLINE application
  2. Fax the membership application
  3. Mail the membership application
This affordable investment may be one of the best business decisions you ever make!

Call 877-866-2926, if you need assistance. 

Member Profile

Gulsum Rustemoglu-FMP-Winner-09-11-15
Gulsum Rustemoglu

Gulsum is always aspiring to aim higher and for her, running helps clear the mind.

Learn More...


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