Creative Tips for Finding Great Employees
By Erika Flora

Many of us are familiar with and have, at one time or another, used one or more of the standard methods of finding employees: publishing positions in want ads, obtaining referrals from existing employees, posting openings on Internet sites like monster.com, etc. However, many of the traditional methods of finding employees are not as effective as they once were. That is where a little creativity can help your company stand out in today’s competitive market and, ultimately, get the attention of prospective employees. Here are some different ideas that can go a long way.
Full Story

The Power of Video Marketing
By Diane Strand

Using a video to market your business is one of the most powerful ways to communicate your message to current and potential clients. A video can inform, educate and explain your business and services unlike any other marketing propaganda. It allows the message to be clear to your end targets while engaging them completely. People in today’s world remember more when things are seen and not just explained.
Full Story

Smart Meters set the stage for energy savings and improved service

You’ll soon have a new tool that can help you gain better control of your energy use and costs. SDG&E® will replace 1.4 million electric meters with smart meters and upgrade 900,000 natural gas meters from March 2009 to December 2011. SDG&E’s smart-meter initiative is part of California’s Energy Action Plan, a statewide roadmap for achieving a reliable, affordable and sustainable energy future.
Full Story

WELCOME NEW MEMBERS!

The following women business owners have joined NAWBO San Diego since the publication of our last newsletter:

• Ann Marie Boyer, San Diego’s Finest Real Estate
• Dee Hontz, Norstar Capital
• Danielle LiVolsi, Nuttzo
• Peggy Mengel, The Biz Sherpa
• Lynn O’Shaughnessy, The College Solution
• Vickie Riggs, Vickie Riggs Designs

MESSAGE FROM THE PRESIDENT

This year has gotten off to a great start for NAWBO San Diego; our meetings have generated tremendous energy, with members and guests making new connections and learning valuable information from our great speakers. You’re definitely missing out if you’re not making time to attend.

Our BRAVO! Awards dinner is fast approaching (May 14), so the time is now to reserve your seat. The fantastic program will feature Sarah Reinertsen, the first female to complete the Ironman Triathlon on a prosthetic leg. We’re also thrilled to welcome Cynthia McClain-Hill, the president of NAWBO national, as our special guest.

Our April 15 meeting will feature Angie Swartz discussing how to market your business using social media. Since people like to do business with personal contacts, the best way to grow your business is to expand your network…and NAWBO San Diego is here to help!

Adrienne Moch, President
NAWBO San Diego

WHAT'S NEW?

Karla Hertzog's company, Innovative Employee Solutions, Inc. ranks #3 in the San Diego Business Journal’s 2009 list of Top 50 Women-Owned Businesses in San Diego, and Linda Wagner's Destination Concepts ranks #12 in the list.

Dee Hontz has re-branded her company, Norstar Capital, to incorporate both commercial and residential lending.

Angie Swartz and her team at Square Martini Media are leading the social media strategy for the Global Hug Tour, in which a couple will circumnavigate the world starting in September, stopping in 50 locations to gather inspiration, deliver 100,000 hugs, and share one million dollars raised through hug sponsors.