By Katy Goshtasbi, JD

Being memorable will help you develop and cultivate long-term business and personal relationships that lead to more business and exposure. The more people have positive memory recall of your existence, the better. Just like we remember things/people that "rubbed us the wrong way," we remember those who’ve imparted a positive image.

What does being memorable mean?

I often get comments from people I run into that they remember me because: "When I saw you speak you were wearing that X colored jacket/shirt/pants/skirt" or "I remember your hair" or "Your seminar was so helpful, I can’t forget you."

What this means to me is that I was memorable to them and stood out for them. How this affects my business and image is:

-Next time they need someone who provides my services, they’ll be more likely to think of me or refer me, as I’ll be in the forefront of their minds.

-When I run into these folks, we have a natural conversation starter because I already have a good image in their minds. Consequently, the odds are high that they’ll stop to chat longer and we can interact and possibly start forming a long-term relationship. I can then learn about them, their needs and interest.

So, how do you become memorable?

I tell clients to wear something that will stand out of the crowd in a meeting or at a networking event. It can be a shirt that’s a little different in color or style than everyone else’s. It can be a pair of red or animal print shoes, a great necklace or earrings (I call these "conversation jewelry") or a bright necktie, scarf or bag. Also, It can be your posture and your positive mind-set that make you "shine."

All these appearance suggestions are gender neutral. This means you don’t have to worry that a piece of conversation jewelry will only be effective toward another female. You’ll be pleasantly surprised to know that men frequently notice details such as a bright shirt, animal prints or interesting jewelry.

All that matters is that you catch someone’s eye, drawing them to you because of the warmth and energy you give off. This leads to meaningful interactions. So, go out there and find a way to be memorable (not notorious, please!) and create that positive image in peoples’ minds. I wish you fabulous image.