March Meeting - Lunch Program

20 Steps to Make Sure Social Media Doesn't Leave Your Business Behind

Presenter: Angie Swartz  
Date: Wednesday, March 16 
Time: 11:30 a.m.-1:30 p.m.
Location: Sheraton La Jolla
3299 Holiday Court, La Jolla, CA 92037
Parking: Lower Lot--Free; Upper Lot--Validated

Google Map

Today, social media is everywhere and marketing automation is a hot topic.  Link this, copy that, send out the same message to all your social media networks. As quickly as you can hire a virtual assistant or download the hottest new Smartphone application, your social media campaign is rocking and rolling.

But is it really? You invested in social media so you can stand out, be different and be heard. If everyone is creating so much automated noise, how will your business ever sell anything in a system that’s even more crowded?

With Like Us on Facebook buttons everywhere and corporations spending millions to get you to pay attention, how can a small business stand out? When was the last time you stopped to think about what messages actually have an impact on you? The answer for a smaller business is still the same as it’s been for centuries: differentiation strategies. What will you do that’s different from everyone else riding the social media wave?

Let’s talk about the 20 most important steps to make sure social media doesn't leave your business behind. I guarantee the money isn’t in the automation alone. In this fast-paced presentation from the heart, you’ll learn:

•The most important places to invest your time
•The critical things you MUST do if you do nothing else
•How you really make money with social media

Angie A. Swartz has focused on business strategy, human relations and communications for more than 20 years. She is CEO of Square Martini Media, a consultancy that helps businesses incorporate the power of social media; host of Twitter Talk Radio, Blog World Radio and Boost Your Business Radio; and a writer whose work is found on Spin Sucks, Social Media Examiner and the Chief Marketing Officer site. A CPA who has an MBA from the UCI Paul Merage School of Business, Angie spent 20 years in the telecom, media and public accounting industries prior to starting her own strategy consulting and coaching companies.