August Meeting - Lunch Program

Customer Relations:

Keeping Your Customers Loyal While Attracting New Ones

Presenter: O. Jay Murphy
Date: Wednesday, August 18, 2010
Time: 11:30 a.m.-1:30 p.m.
Location: Sheraton La Jolla
3299 Holiday Court, La Jolla, CA 92037
Parking: Lower Lot--Free; Upper Lot--Validated

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Register before 5 p.m. on August 12 to get the early bird rate.

You may be quite skilled in attracting new customers, but how do you handle the delicate balance of seeing to their needs without neglecting your “old,” current customers? As the song says, one is silver, but the other is gold. Learn how to maintain your loyal customers as you grow your business in this enlightening program.

Presentation highlights include:

• Why and how businesses lose customers
• How to communicate with customers to make them want to do business with you
• Basic rules on keeping customers happy
• Cardinal sins of business

Owen Jay Murphy is an independent management consultant who specializes in small business operations, helping owners realize the full potential of their businesses by improving their competitiveness in the marketplace. He owned several successful small businesses in Southern California over a 20-year period before earning his MBA and choosing to share his expertise with other entrepreneurs. Murphy is a regular guest lecturer at Pepperdine University and is on the Advisory Board at California State University for three specialties: Business Analysis, Portfolio Management and Project Management.